Monday, June 1, 2015

Winning is a routine



The latest addition in our kitty is POPAI OMA Gold Award, 2015.  Yes! We won Point of Purchase, International’s Outstanding Merchandising Award, 2015 in the category of Retail Display.  It feels great when you are recognized for your work.  Isn’t it?  Well,   we must first of all thank to those who didn’t like the design we previously made.  Had it been not that way, we wouldn’t have reached where we are today.  


My learning from this is “When God says no to something you want to do… do not get dishearten.  He is instead shielding you from giving you less than the best.”  So here we go – A brief by a client – Acer to develop a table top display for the new range of their W4 tablets.  The existing ones were dull, lacking liveliness with no appealing statement at all.


We began our work to develop something innovative, attractive with a style quotient.  After a number of ‘Failed’ – yes failed attempts we developed the 6th design addressing size, branding and attraction element.  And we were there, Finally!!!!


Executed across India and we won POPAI Gold Award 2015.  


We would like to express our gratitude to everyone who has shown faith in us.  Motivation is what we all require and undoubtedly winning motivates us to work towards becoming better.
We are on cloud nine sharing our happiness with you.  Thank you for all the support and love.  



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