Retail Therapy….

Stressed? Depressed? Feeling lethargic?  One of the best solutions to your problem is retail therapy. I am sure you would connect with this, especially if you are a woman.  Retail therapy helps in bringing you back to your natural mood.

Personally, I believe going out to the market and looking at the colourful variety of objects/people releases me from the stress I could be facing.  Wearing new clothes and getting ready for my own self too helps me to regain my true self.

Going out to the market and buying what you have been longing for or an impromptu purchase gives you an inexplicable feeling.  Of course, sometimes it does burn a hole in your pocket but you will feel that your anxiety/depression has vanished.

If I move a little away from ‘Retail Therapy’ and talk about the things that give you pleasure or happiness in life, I would only say that it is all within you.  You needn’t go out searching for the solution to a problem that you may facing in life.  

To some extent, medication aids in reducing pain/depression/ailment but one can help oneself get rid of these.

We should live in the moment.  What is being referred to ‘is’, at the moment and not worry about future or think about past.  Do what gives you happiness.  Become childlike, go play in the park, shout in open, laugh whole heartedly, move out in slippers for a change, quit your formal/sports shoes.  Eat candy, talk without thinking what your neighbour would think s about you.  Leave everything behind and just concentrate on what gives you pleasure. 

Retail Therapy makes your mind go in a different direction.  It lets you do what you want.  It relaxes your nerves as you would go shop to shop, choosing, looking at different patterns, colours and varieties of objects.   

Look at the positive side of it.  You are exercising, are you not? Walking is the best exercise.  You will never estimate how many kilometers you walked just to buy a small thing.  You burn your calories and you snap out of your stress. 

I know I might sound a little weird but in my humble opinion retail therapy is the best solution to break free from stress.

Thank You Teachers/Mentors

Not every day we thank our mentors/teachers for the knowledge that they bestow upon us.  The wisdom that they share with us, enlighten us all through.  It is an experience that is inexpressible.  We attend so many classes in schools, colleges; tuition, coaching etc and get in touch with so many teachers.  We move ahead get new teachers and so does the teachers.  They meet their new bunch of students but keep bestowing the wisdom all through to each and everyone.  

There are teachers that befriend you, guide you and no matter where you go they remain with you.  Every time they impart their piece of knowledge with their students, it remains.  Teachers teach us beyond books.  Most of them become our hero and inspire us in many ways.

If we sit down and contemplate on our teachings and learning’s, I (personally) believe that every person is a teacher of some or the other.  Each and every person teaches someone or the other in some or the other manner.  

It is believed that a mother is the first teacher of a child.  She makes the child learn how to speak, sit, walk, eat and so on and so forth.  Similarly, a father educates the child about the world, its existence etc.  They both together inculcate family values in the child.  A friend extends a helping hand, thereby infusing in the mind “A friend in need is a friend indeed.”  On the contrary, we learn so much from our foes too.  In fact, they are the ones who actually make us strong.  We stumble, fall and then stand up on our feet savoring the journey of life.

Teachers undoubtedly play a significant role in making a child become a good human being.  It is rightly said that ‘Teaching profession creates all other professions.’

As long as we live, we keep learning about things from all the sources.  Learning never ceases. I may not say it often but an opportunity once missed will never come back.  Therefore, I’d like to sincerely thank all the teachers/mentors who touched my life, educated me and inspired me to do the things I wanted to do and reminded me of few other things that I forgot to do in due course of time.  I’d like to thank all those people in my life who has enlighten me in some way or the other.

The Pleasures of Life

Have you ever sat down and contemplated the things that give you pleasure in your life?  A friend’s status update for ten consecutive days on FB about “Joys of Life” along with a picture of it that made her joyful was an interesting thing I came across a few days back.  

A couple of days later, a casual chat over FB with a cousin of mine who mentioned that I should write about “Joys of Life” pushed me to pen it down.

Going for a movie, a dinner or on a vacation will certainly give you joy.  I am sure you all agree with me.  There are so many other things too that gives you joy.  Ever thought about it?

Little things in life give you joy.  Sitting in the balcony of your house, watching a bird resting on a tree gives you joy.  Making a cup of tea for your hubby gives you joy.  Seeing a colorful butterfly while on a stroll gives you joy.  Flowers in full bloom in the garden make you happy.  A rainbow in the sky that pushes you to capture it in your camera, gives you joy.  You would want to admire nature seeing all these things as often as you can.

There are many moments of your life that make you cheerful and contented.  When your child wins a trophy, you feel a winner yourself.  It does make you happy and proud.  Isn’t it?  Little things for example, I remember seeing my little one when he was just few months old, in the pram, playful, full of zest to get up and walk made me happy.  The first stage performance of my daughter made me joyful.  A good night kiss by my little ones makes me complete and contented.  The tiny hands of my babies that make a colorful greeting card for mother’s day or my birthday gives me immense pleasure.  Their report card score makes me happy.  A hug for no reason and a compliment from them for no reason again that “Mom, you are the best and we love you” makes me feel that my life is worth living.  When they laugh hysterically, it gives me a reason to smile.

A compliment from your husband while you are working in the kitchen, that “You looking beautiful” gives you happiness.  Holding each other hands gives you joy.  If you are unwell and are looked after, it gives you joy.

Taking my mom and mom in law out for shopping gives me happiness.  A family grand get together gives me joy.  An appreciation of the food cooked for all at the get together gives me joy. 

A baby waving from the other car when your car is at a halt at the red light makes me smile.  Praying and donating things for charity lifts my spirits.

So, basically, there are innumerable things that pleases you and writing it on a piece of paper is not possible.  I cannot write all of them here but little what I could think of, I have shared it with you.  I am sure; you would now reminisce the precious moments of your life too.  Go ahead, reminisce all that you can and feel blissful.

Advancing Ahead

For the four consecutive years now, we have been savoring the fruit of success.  This was not achieved overnight.  The industrious and diligent travails of the entire team have led us to where we are today.  We are not tooting our own horns but with a team of over 18 years of experience which has been on “both the sides” understand the need of a corporate hence, by providing them with nonpareil ideas we translate ‘their’ strategy into executable activities at an unmatched cost.

Let me just quickly give you a preview of our achievements until today.  We created world’s largest mobile for our client viz. Nokia that worked precisely like your handheld. 

It has been our 3^rd successful year of association with IPL. 

We have launched over 600 successful BTL marketing campaigns, have covered 2600 villages, towns and cities of India, have worked for more than 56 brands and services and the list goes on.

Our idea factory division consists of 15 people working for the past 4 years without a single attrition.  We believe in accelerating profitable growth for our clients by finding new customers, winning them and then retaining them.  This is our primary objective.  Our secondary objective; well!! There is ‘NONE’.

The graph of our journey from its inception has been going up.  Within 4 years our revenue grew by 300 % and by the grace of the almighty it is growing more.

We deliver because we have a small list of priorities and we possess a sense of urgency.  We deliver because we amalgamate passion and experience together.

                                                                            Thus, 

 “Great Communication Through Small Initiatives gets DELIVERED!!!”

The journey so far is beautiful and with our great clients who truly believe in us, who gave us an opportunity to get associated with them, their brand to work with them not as their agency but as their ‘extended arms’ we whole heartedly express our gratitude to them.

We aspire to accomplish more and envision “To be recognized as the most premier and sought after brand communication agency.”  Our Mission is “To provide our clients with the most cost effective yet nonpareil services” and we Value “Integrity, honesty and dedicated team work.  We strive for excellence and render our clients nothing but the best.”

With our continuous efforts, we look forward to your love and affection just like you have been showering it upon us in the past years.  

On our fourth anniversary, we take pride in informing you all that we are all prepped to take up the challenge for another year and we promise to deliver with nothing but the best.

A joyous heart……….

“Hello, am I speaking to Veda’s mother?” uttered, a voice quite familiar.  “Yes! This is Veda’s mother on the line” said, I.  “Hi! I am her class teacher speaking” uttered the voice.  Before she could speak anything, a series of questions ran through my mind.  “Hope all is well with her in the class.  Hope she is not bothering other students in the class and so on and so forth.”  Well this all flashed in just seconds and then as if I was awaken by my dream when the teacher asked me if I am still there on the phone.  She is a very bright child and does not bother anyone in the class and according to her teacher she is one of her favorite students among all, why sudden phone call then? I ciphered.  Anyways  

“Yes! Ma’am, tell me”, I asked inquisitively.  “Veda has been chosen for Inter School Competition where she has become a book and she has to advertise it with some innovative tag lines, jingles etc.  Everything will be provided by the school but the only thing that is bothering me is that she has very less time to prepare”.  I was flabbergasted.  “What? Wow! I mean this is so good to hear.  What kind of competition is it?  Less time? Why?  When is the competition?  Where is she supposed to go?  What she will wear? What all she has to speak?” I bombarded her with a series of questions.  

She patiently gave an ear to all my questions and when I ceased, she made me understand each and everything about the competition.  “Veda is a very good speaker and I have no doubts about that”, she continued, “School management has chosen her to participate and she is the only one chosen in the entire grade 1 to represent Maxfort for the Inter School Competition.”  My heart was filled with pride.  My inquisitive voice altered into a voice full of pride.  

“She will be ready for the competition ma’am, you need not worry”, a proud mamma said to the class teacher.

A sigh of relief was distinctly discovered by me over the phone taken by her teacher.  On a thank you note and stating that she knew that I would be supportive enough to manage and prepare Veda for the big day, she put the phone down.

At the tender age of 5, my daughter is entering the world full of competition.  I am proud of her.  I started preparing her for the big day.  She had precisely only a day to learn the lines she had to speak.  She is a go-getter.  She’s expressive, impresses everyone with her speech and gestures and I knew she would set the stage on fire.  

I prepped her up for the big day and she was all set to go to school.  Her competition was over and I went to fetch her up from school at an unusual time since I got a call from the teacher that she wasn’t back.

Waiting for me at the school reception, her teacher saw me entering.  Veda ran towards me and gave me warm hug with a twinkle in her eye that described all.  Her competition went well.

I went up to the teacher to take the feedback.  I never wanted to know whether she won or no.  The teacher said, “You prepared her very well.  She was thorough in her speech and had a marvelous accent.”  She further continued, “Winning and losing is not the prime factor.  The only thing that matters is that she got an experience about Inter school competition by going to other school and this is a remarkable achievement in itself. We are proud of Veda.”

My eyes filled with tears of joy.  I carried Veda up in my arms, snuggled her and thanking her teacher walked out from the school reception with proud.